Working with a legal marketing company can be an excellent option for finding new clients and marketing your law firm. However, before you sign on the dotted line, you should know a few things. In this article, we’ll go over what you need to consider before working with a legal marketing company so that you can make the best decision for your firm.

The first thing is, what is a legal marketing company?

A legal marketing firm is a company that specializes in marketing and advertising for law firms. They often have a team of attorneys, designers, and marketers who can help create and implement marketing campaigns.

Many people lump all marketing agencies together, but there is a big difference between general marketing agencies and those focusing on the legal industry. A legal marketing company will understand the nuances of the law and know how to market your firm in a way that resonates with potential clients. They’ll also have a network of media contacts and influencers who can help get your name out there.


There are multiple services that can offer:

  • SEO- search engine optimization to help you rank higher on relevant searches.
  • PPC- pay-per-click advertising to get your firm’s name in front of potential clients actively searching for legal services.
  • Social media- creating and managing social media accounts to engage with potential clients and build your brand.
  • Content marketing- creating blog posts, articles, infographics, and other types of content to attract potential clients to your website.
  • Email marketing- sending out newsletters and targeted emails to potential clients.
  • PR- generating media coverage for your firm through press releases and media relations.

These are the things you need to learn before hiring a legal marketing firm:

1. What services do they offer?


Finding a firm that offers the services you need to reach your target audience is essential. The services offered by legal marketing firms can vary, but most will provide a full suite of services that includes everything from brand development to SEO and lead generation. Some firms may specialize in one area, such as online marketing or traditional advertising, while others may provide a more comprehensive approach.

2. What is their experience?

When choosing a legal marketing firm, the experience should be one of your top considerations. You want to work with a company with a proven track record and a deep understanding of the legal industry. Ask about the team’s experience, what type of law firms they’ve worked with, and what results they’ve achieved.

3. What is their approach?


The approach taken by a legal marketing firm should be tailored to your specific needs. Each law firm is different, so that a one-size-fits-all approach won’t work. Find out how the firm plans to approach your marketing campaign. What research do they do? How do they develop creative concepts? What type of media do they use? The answers to these questions will give you a good idea of whether the firm is a good fit for your needs.

4. Who will be working on your account?

When working with a legal marketing firm, you’ll work with a team of people. Find out who will be assigned to your account and their roles. It would help if you also asked about the firm’s communication process.

How often will you receive updates? Who will be your primary point of contact? These are essential questions to ask so that you can ensure that you’re comfortable with the team that will be working on your account.

5. What are their rates?


The cost of working with a legal marketing firm will vary depending on the services you need and the size of your law firm. Be sure to ask about the firm’s rates upfront, so there are no surprises down the line. Find out if they charge by the hour or by the project and get a breakdown of what’s included in their fees.

6. What is their cancellation policy?

If you decide to cancel your contract with a legal marketing firm, you should know their cancellation policy. Some firms may require you to pay a fee, while others may allow you to cancel without penalty. It’s crucial to find out this information before you sign any contract.

7. What is the scope of their services?

When looking for a legal marketing firm, you should know the scope of services you need. This will help you find a firm that offers the right mix of services to meet your needs. Some firms may only offer a few services, such as website design or SEO, while others provide an all-inclusive package that includes everything from branding to lead generation. Finding a firm that can provide the services you need to reach your target audience and grow your law firm is essential.

8. What are their guarantees?


When considering a legal marketing firm, find out what guarantees they offer. Some firms may guarantee results, while others may provide a money-back guarantee if you’re unsatisfied with their services. It’s important to know what you’re getting for your money to make an informed decision.

9. What is their reputation?

Before you work with a legal marketing firm, it’s important to determine its reputation. Read online reviews and talk to other lawyers who have used their services. You want to work with a firm with a good reputation and can provide the results you’re looking for.

10. Do they have a contract?


Get everything in writing when you’re ready to hire a legal marketing firm. This will help protect you if something goes wrong. The contract should outline the scope of work, the fees, and the cancellation policy. Be sure to read it carefully before you sign and understand everything included.

Bottom Line

Choosing a legal marketing firm can be a daunting task. There are a lot of factors to consider, but if you take the time to ask the right questions, you can be sure to find a firm that’s a good fit for your needs. By asking about their experience, approach, rates, and guarantees, you can be sure to find a firm that you’re comfortable working with.