Selling your house privately, without the involvement of estate agents, is an increasingly popular choice for homeowners looking to save on commissions and take control of the selling process. While the idea of managing the sale yourself might seem daunting, it can be a rewarding experience if approached carefully. In this blog post, we’ll explore how to sell your house privately, the benefits of doing so, and some important considerations to keep in mind.
Why Sell Your House Privately?
The primary reason people choose to sell their home privately is to save money. Estate agents typically charge a commission of 1-3% of the sale price, which can add up to thousands of pounds. By cutting out the middleman, you can keep more of the proceeds from the sale. Additionally, selling privately allows you to have more control over the process, from setting the price to negotiating the terms.
Step 1: Understand the Market
Before you list your property, it’s important to understand its market value. Research similar homes in your area that have recently sold, and see what prices they fetched. This will give you a solid foundation for pricing your home competitively. You can also use online property valuation tools to get an estimate, but keep in mind these are just guides, and a local property expert’s insight could be invaluable.
If you’re unsure about your pricing strategy, consider hiring a surveyor for a professional valuation. Although this will cost you upfront, it may ultimately help you set a price that will attract buyers and maximise your sale price.

Step 2: Prepare Your Home for Sale
First impressions matter. Even though you’re selling privately, your home still needs to look its best. Start by cleaning and decluttering every room. Potential buyers will want to envision themselves in your space, so make sure your property is inviting and well-maintained.
You may also want to carry out minor repairs or improvements, such as fixing leaky taps or painting walls. If your budget allows, consider staging your home to enhance its appeal. This doesn’t have to be expensive — simple touches like fresh flowers or rearranging furniture can make a big difference.
Step 3: Advertise Your Property
Now that your home is ready to sell, it’s time to get the word out. There are several ways to advertise a property privately:
- Online property portals: Websites like Rightmove, Zoopla, or OnTheMarket are the most popular platforms for property listings. Some of these allow homeowners to list their homes directly, while others require the help of an online estate agent. Research the costs and benefits of each platform before committing.
- Social media: Promote your listing on social media platforms like Facebook and Instagram. You can also join local buy-and-sell groups or community forums where potential buyers might be looking.
- Local advertising: Consider putting up a “For Sale” sign outside your property, as well as posting ads in local newspapers or community bulletin boards.
- Word of mouth: Don’t underestimate the power of telling friends, family, and colleagues that your home is for sale. Personal recommendations can lead to genuine interest.

Step 4: Handle Viewings and Negotiations
Once your home is listed, you’ll need to handle viewings. Be flexible with timings to accommodate potential buyers. During viewings, be prepared to answer questions about the property, the neighbourhood, and the sale process.
Since you’re managing the sale yourself, you’ll also need to handle negotiations. Be clear about your minimum acceptable price and stay firm on that amount. Keep in mind that buyers will likely try to haggle, so it’s important to have a strategy for negotiating.
Step 5: Complete the Legal Process
Once you’ve agreed on a price with a buyer, the next step is to complete the legal paperwork. You’ll need to hire a solicitor or conveyancer to handle the legal aspects of the sale, including the contract, transfer of ownership, and any other legal requirements.
The solicitor will carry out necessary checks, including title searches and land registry issues, and will help draft the sale contract. They will also ensure that all documentation is in order before the sale is completed.

Conclusion
Selling your house privately can be a cost-effective way to manage the sale and retain more of your home’s value. While it requires more effort than using an estate agent, it’s a rewarding process that offers more control and flexibility. By preparing your home properly, pricing it competitively, advertising effectively, and handling negotiations and legalities, you can sell your property successfully without the need for an estate agent.